COLLAB ALERT: Ash & Muff x The Littlest Setter

I first met Larae Aguilera of the adorable brand, Littlest Setter, back in 2014 when she was one of the first customers who bought our baby blankets for her son. A few years later, she launched Littlest Setter as an online shop in 2016. Inspired by her children, the brand carries baby accessories, clothing and decors for little trendsetters.

In these five years since, we’ve become fond friends — and now, collaborators. It’s with great pleasure we bring you the LS x AM Collaboration. If you recall last month, Larae and I thought of a Baby Model search contest to promote our limited edition Gift Sets, which we will launch by Mid November this year. It is an honor to collaborate with pioneering newborn photographer, Jo Lim, on our product portraits.

Our baby models were so cooperative! They each received fully styled and executed professional photos from the Jo Lim photography shoot, their monogrammed clothes worn during the shoot, and gifts from Littlest Setter and Ash & Muff. Check out how this shoot went out with our super-cute models!